project overview
JCAL (Jamaica Center for Arts and Learning) is a not-for-profit organization offering visual, performing/literary arts, arts education and artist's programs encouraging participation and contribution to the cultural enrichment of Queens. They need marketing collateral for the launch of their new Jamaica Performing Arts Center. I created a visual tapestry from the diverse communities within Jamaica, Queens invoking a sense of regal mystery and vibrant energy in their initial teaser campaign. I wanted to create a sense of quality performances being brought to the center.
Additionally, JCAL needed marketing collateral to promote their new performing art center which was converted from an old, ornate neighborhood church. I created a series of mailers that promoted the various types of groups which could rent the space and advertising pages that could be booked into various print media.
